Monday, April 25, 2016

As seen on TV – The Beyond Compliance Truck Monkey

The catch phrase in the trucking regulatory world right now is “Beyond Compliance.” It’s a
congressionally mandated program that the feds are noodling around how to make it happen.

Via Suburban Auto Group's website
The gist is to reward motor carriers that go above and beyond regulatory compliance. Give them a better compliance score or something of the sort.

The wrinkle in all of this, highlighted by FMCSA representatives’ comments at listening sessions, is what is “beyond” compliance? What programs or technology achieve all this? How will it be monitored?

Enter the Truck Monkey Beyond Compliance model, inspired by Suburban Auto Group’s Trunk Monkey. You may recall the Trunk Monkey ad campaign from few years ago. It’s true internet gold. Google it. You won’t be disappointed.

Building off the functions of the Trunk Monkey, the Beyond Compliance Truck Monkey would take care of the hands-free communications truck drivers need.

FMCSA seems particularly interested in ill or fatigued drivers. The Beyond Compliance Truck Monkey could easily be an on-the-road solution, based on the Rescue Trunk Monkey model.

But WAIT. There’s MORE.

The potential is limitless, and not just to make FMCSA happy with your over-the-top compliance. The Beyond Compliance Truck Monkey could be utilized as a truck theft deterrent.

The concept is obviously solid and in its infancy. But as we toy with the functionality of the Beyond Compliance Truck Monkey, we realized that its fundamental purpose is to find favor with law enforcement. Fortunately for us, we won’t have to do any beta testing on that one. There’s already a Trunk Monkey for that.

Unfortunately, it looks like we’ll have to overcome a few glitches to get the Beyond Compliance Truck Monkey road ready. As you can see, many models of the Trunk Monkey have been recalled.

Meh, it’s as solid as any other idea that’s been cooked up so far.

(Editor’s note: A hat tip to the pilot of the Spirit of the American Trucker, Jon Osburn, for the off-the-cuff Trunk Monkey remark that led to hilarity and this piece on the absurdity of a Beyond Compliance program.)