Thursday, April 4, 2013

‘Don’t be a zombie’

One agency has taken a creative approach to curbing distracted driving. It’s one that Officer Rick Grimes just might approve.

The North Carolina DOT has launched a new campaign that targets texting-and-driving “zombies” who are not keeping their eyes and focus on the road.

The agency’s public service announcements should ring with viewers of hit zombie shows like AMC’s “The Walking Dead” (hence the Grimes reference).

While capitalizing on the latest zombie craze, the PSAs carry a serious message.

“Zombies don’t just roam the streets on top-rated television shows. They drive on North Carolina roads every day – with cellphones in hand – putting other motorists at risk,” the agency stated in a link to a pair of YouTube videos.

NCDOT says two people died and 276 were injured in 904 crashes related to distracted driving last year.

The agency chose April, which is Distracted Driving Awareness Month, to “put the brakes on this zombie outbreak by highlighting the dangers of distracted driving.”

The motto of the campaign is “Don’t be a zombie. Don’t drive distracted.”

I suppose the unofficial one might be, “Get a brain.”