Tuesday, July 10, 2012

Starbucks’ new energy drink debuts today

I am hearing that Seattle-based Starbucks has big plans to make a dent in the competitive world of energy drinks with Starbucks Refreshers, set to hit stores in the U.S. and Canada today, July 10, with locations worldwide to follow.

Energy drink? I admit this makes my ears perk up. I’m no different from a lot of chronically tired people, especially truckers. I’m always beat at the end of the day and I hate that, so I am always seeking the holy grail of energy drinks. One that tastes good, works instantly, not harmful to your body, and doesn’t make you feel icky.

I’m over Red Bull and Crystal Light, and I’ve moved past Rockstar, Bawls, AMP and Monster. Five-Hour Energy is my current favorite.

I’m interested, however, in this new Starbucks’ product. You can get the “Refreshers” in various fruity flavors. It can be purchased mixed by the server, ready to drink, or ordered to go in the form of an instant product that dissolves when emptied into water.

Starbucks tells HuffPost that their all-natural drink line is a “breakthrough innovation” that will likely set it apart from competitors. That breakthrough word always interests me. But the main reason I’m so interested is probably because they’ve made such a deal of keeping it under wraps.
The ingredients have been kept top secret.

Today I read that the Huffington Post now has the scoop on the covert ingredient. If you thought it was a super blast of caffeine, like their coffee, you’re wrong. Drinkers will get their energy from an extract of green coffee beans, which are beans not yet roasted.

Green coffee beans? Sound familiar? It’s that same stuff that Dr. Mehmet Oz has been raving about on his TV show. In April, Oz sent the ground extract flying off the health food store shelves with just a few comments. Oz says the natural compound contained in the beans promote weight loss.
I got some and tried it. It gave me heartburn.
Maybe I just need to stick to a peanut butter sandwich and glass of orange juice.