Tuesday, March 30, 2010

Cover your tandem

I suspect this may be an April Fool’s gag, but after getting more southern exposure at the Mid-America Truck Show than I cared to (and ladies, you are as bad as the guys), I’m all for America’s truck stop C-stores plan to stock the Plumber’s T-shirt from Duluth Trading.

The company says in a press release that it plans to “hit the streets of Chicago during the Kitchen & Bath Industry Show (KBIS) to offer complimentary exposure checks to average folks by using the official Duluth Trading ‘Exposure Meter.’ Willing participants will be asked to bend over to measure their risk of overexposure based on when their shirt un-tucks.”

I’m willing to bet they could find a real, um, “bare” market out by the travel centers, too.