Friday, November 16, 2007

Forrest Lucas, self-made man

If you’re a motorsports fan – drag racing, dirt track, off-road, boat racing, tractor pulling – you’ve noticed the Lucas Oil logos plastered everywhere.

If you surf the speed and sport channels, you might think they are the Lucas Oil Channels.

If you’re an NFL fan, you’ll soon be hearing about Lucas Oil Stadium, the new home of the Indianapolis Colts, now under construction.

The Lucas in Lucas Oil is Forrest Lucas and you’ll be reading about him and his wife Charlotte in the upcoming issue of Land Line.

Forrest is an OOIDA member who started out as a trucker years ago. He has been an acquaintance of mine since I was a pea-green trucking reporter. He has been an expert advisor in all things fuel, additives, etc., and a loyal advertiser in Land Line Magazine.

How he got to be a self-made millionaire is quite a story. He still has his CDL and owns 30 trucks that make up the Lucas Oil private fleet.

When a good opportunity came along to interview Forrest and Charlotte in October – they were planning on spending a few days in Missouri – Staff Writer Clarissa Kell-Holland drew the assignment.

We drafted one of OOIDA’s best photographers – Natasha Smith from OOIDA’s Marketing Department – and she and Clarissa spent the day with the Lucases at their ranch in Cross Timbers, MO.

With Forrest and Charlotte as their guides, Clarissa and Natasha also toured the state-of-the art Lucas Oil Speedway dirt track in Wheatland, which is only about 20 minutes from their 13,000-acre ranch, the Circle-L.

Clarissa said it was the only reporting assignment she ever walked away from carrying her notebook and a couple of packages of ground beef – Lucas-raised ground beef from Forrest and Charlotte’s freezer.

Another big highlight of the trip, Clarissa bragged later, was getting to try on a bona-fide Colts’ Super Bowl ring, owned by Forrest and Charlotte.

Watch for the exclusive feature in the December/January issue of Land Line Magazine.