Wednesday, August 15, 2007

The power of numbers

We had a pretty big milestone this week on the Land Line Web site that I wanted to share.

In July, for the first time ever, landlinemag.com reached more than 10,000 visitors a day. Actually, it was 10,929, to be more specific. That’s a total of 338,810 visitors over the course of the entire month.

Not that we’re keeping track or anything.

Needless to say, this is big news for Land Line and OOIDA. But what it really got me thinking about is how much power there is in numbers.

It’s so easy to get insulated from the “real world” when you spend the entire day behind the steel and glass walls of OOIDA headquarters. In here, a stable of reporters, editors, ad execs, researchers, sound engineers, and print and Web designers work hard to bring you Web news and a radio show every day, and a magazine nine times a year.

We know we’re creating something that will benefit the industry. But if the industry isn’t reading, listening or logging on, it doesn’t really matter what we do.

The same holds true for OOIDA and its recent achievement of 150,000 members. Now, that doesn’t mean the Association was limping along by any means prior to that, but it does offer a benchmark that gives us more clout in the industry, in Washington and on the legal front.

That kind of clout is only going to grow as more and more truckers come aboard.